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Years securing earned media

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Clients

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Media contacts

TCPR is a global
communications agency.

For over a decade we have built the visibility, credibility and authority that win customers, close funding rounds and prepare brands for exit — through major press, celebrity collaborations and brand partnerships.

  • BBC News
  • The Times
  • Financial Times
  • The Guardian
  • The Economist
  • Bloomberg
  • NBC News
  • The Wall Street Journal
  • NPR
  • The New York Times
  • GQ
  • CBS News
  • ABC News
  • Vogue
  • Billboard

The thesis

Both traditionaland DIY PR fail.

Traditional Agency

Monthly retainers

  • You are client number forty-seven of fifty.
  • Two hours of attention per month.
  • Junior account managers.
  • You stop paying, the work stops.
  • You don't own your relationships.

DIY PR

No expertise

  • No experience.
  • No media contacts.
  • No strategic roadmap.
  • No proven editorial angles.
  • No way to measure what is working.

A better way

We use our expertise to build your network.

A traditional agency charges a five or six figure retainer every month and keeps their journalist contacts to themselves. We open a decade of established global press relationships directly to you — writing every pitch, building every contact into your own system, and remaining on hand as your campaign grows. You are not renting access. You are building something permanent.

We apply that same decade of storytelling craft and media relationships to every market and every angle. The result outperforms what any retainer-based agency delivers — and unlike a retainer, it never stops working for you.

All services

Services

Only earned media

We secure editorial coverage, establish genuine celebrity collaborations and execute mutually beneficial brand partnerships for our clients. Three disciplines, integrated into one offering — most agencies sell one; we combine all three into visibility, credibility and access.

I

Press Coverage

Editorial coverage in the publications your customers already read and trust.

  • Brand narrative, positioning and messaging architecture
  • Editorial angles and proactive pitch strategy
  • Curated journalist and outlet contact lists
  • Press release, op-ed and bylined article templates
  • Embargoed launch coordination across tiers
  • Reactive media commentary framework

II

Celebrity Collaborations

Genuine partnerships with public figures who fit your brand, through access most agencies don't have.

  • Talent shortlisting based on brand fit and reach
  • Direct access through our existing network
  • Deal structuring, gifting and partnership frameworks
  • Activation planning for events, content and launches
  • Cross-promotion strategy to amplify the collaboration

III

Brand Partnerships

Collaborations that open new audiences and channels, concepted and executed end to end.

  • Partner shortlisting based on audience and brand fit
  • Collaboration concepts, from products to experiences
  • Commercial structuring, contracts and governance
  • Joint launch, press and activation planning
  • Strategy across Instagram, Facebook, LinkedIn, TikTok, X and YouTube
  • Hometree
  • AEG Presents
  • Rubik's
  • Castore
  • Henry Poole & Co
  • Sweaty Betty
  • Build A Bear
  • Nigel Olsson
  • The Stylistics
  • Luno

What you're really buying

What you're really buying.

Our clients don't come to us for press releases. They come to us for outcomes.

Nobody knows our brand.

Earned press coverage in the publications your customers already read and trust.

We need credibility.

Major media features that turn an unknown name into an established one.

Our growth has stalled.

Brand partnerships and collaborations that open new audiences and channels.

We need social proof.

Genuine celebrity collaborations that validate your brand to the market.

We want to be seen as leaders.

Strategic PR positioning that establishes you as the authority in your space.

We're raising, or preparing to exit.

The press profile and credibility that move valuations and de-risk the deal.

Why brands choose TCPR

Why brands choose TCPR.

Most agencies charge large monthly retainers and keep their media relationships in-house — so the moment you stop paying, everything you built disappears with them. TCPR was built the opposite way. We leverage over a decade of media, celebrity and brand-partnership expertise to help you build visibility, credibility and relationships that become permanent assets of your business. The goal isn't just coverage. It's lasting brand authority and commercial growth.

You own everything.

Every contact, pitch template and relationship we build is yours to keep — not rented, not locked behind a retainer.

A fraction of the cost.

One transparent, predictable investment instead of an open-ended five or six figure monthly retainer.

A decade of access.

Direct relationships with the world's leading publications, built over ten years and opened directly to you.

Founder-led, not farmed out.

You work with our senior campaign strategist — not a junior account manager handling forty other clients.

FAQ

Frequently asked questions.

Female-Led Business

The woman behind your campaign.

Deborah Marx, founder of TCPR.

Deborah Marx

Founder

TCPR began with a single brand. When 30 Year Clothing hired a PR agency that delivered nothing, Deborah Marx took the work into her own hands — and secured the kind of extraordinary national and international coverage the agency never could.

Before long, 30 Year Clothing's customer services team began receiving messages from other businesses, all asking the same question: who runs your PR? That question became a company. Deborah founded TCPR on the principle that had worked so well — the right story, told to the right people, builds businesses. A genuinely founder-led team, TCPR is built on trust, authenticity and a real desire to listen.